State of the Insurance Industry

  • 27 Feb 2020
  • 11:45 AM - 1:30 PM (MST)
  • Sutton Place Hotel, Winterlake Room


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State of the Insurance Industry

Severe weather and natural catastrophes are on the rise across the country.

Alberta has been subject to about 60% of all natural catastrophic insured losses in the last decade amounting to billions of dollars. We are seeing more discipline in commercial underwriting over the last couple of years as well leading to challenges in the market.

Hear Rob de Pruis, Director, Consumer and Industry Relations, Western and Pacific, of the Insurance Bureau of Canada speak on the State of the Insurance Industry in Canada, as well as the market events and factors leading to the concerns we face today.

Please join AFP Edmonton and Rob on February 27th, 2020 at the Sutton Place Hotel for this important and engaging luncheon.


With 25 years of experience in the insurance industry, Rob has held various senior management roles in the areas of claims and risk management for some of the leading insurance companies in Canada. Rob joined IBC in May 2016 as the Insurance Industry Claims Liaison where he served as the primary claims liaison for the insurance industry in Fort McMurray and was instrumental in facilitating insurance assistance to those impacted by the wildfire.

In his new role as Director, Consumer and Industry Relations, Rob directs the activities of the Consumer Information Centre for the Western and Pacific region. He acts as a liaison between IBC’s member companies and consumers to find negotiated solutions on issues that impact both parties. He also provides insight on insurance to consumers and facilitates collaboration between industry and relevant stakeholders.

Rob has achieved the following professional designations: Fellow, Chartered Professional (FCIP), Claims Major, with Honours; Chartered Insurance Professional (CIP); Canadian Risk Management (CRM); Canadian Personal Property Appraiser (CPPA); Associate, Canadian Condominium Institute (ACCI), specializing in Insurance; and Associate Customer Service (ACS). He also has a Law Enforcement and Security Diploma from MacEwan University.

A former President, Arbitration Chair and Treasurer of the Northern Alberta Chapter of the Canadian Insurance Claims Managers Association, Rob has been a guest lecturer for the Insurance Institute of Northern Alberta, Insurance Institute of Canada and MacEwan University.


Please inform us at if you have any food allergies. Images and video footage from this event may be distributed through AFP Edmonton's website and social media channels.

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