Building Financial Literacy in Alberta Youth: A Case Study

  • 17 Oct 2012
  • 11:45 AM - 1:30 PM (EDT)
  • Sutton Place Hotel – Winterlake Room , 10235 101 Street, Edmonton


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AFPC Edmonton is pleased to present Jane Halford to discuss Financial Literacy in Alberta Youth.  In a world of instant credit, no-money-down deals and mounting consumer debt, the importance of providing Alberta youth with the knowledge to make smart money management decisions has never been more timely. In the fall of 2012, Alberta’s Chartered Accountants are unveiling a multi-media financial literacy program for Alberta teens. In her presentation, Jane Halford FCA will outline the rationale for and scope of the program, and how financial professionals can contribute their expertise to help advance financial literacy in their communities.


Born and raised in Edmonton, Jane Halford FCA graduated with a Bachelor of Commerce degree from the University of Alberta before earning her CA designation. After serving as a senior manager at Grant Thornton Chartered Accountants LLP, Jane accepted the position of director of practice review for the Institute of Chartered Accountants of Alberta (ICAA) in 2003. She was named CEO and executive director of the ICAA in 2005. In this leadership role, Jane oversees all of the ICAA’s operations to ensure that it meets its statutory obligations and strategic goals on behalf of its members and the public interest. Jane received her FCA designation in 2012.


As CEO and executive director, Jane’s focus is working with Alberta’s CAs and the governing council of the ICAA to achieve the Institute’s mandate. This mandate includes strategies to:

• protect the public interest and foster public confidence in the CA profession;

• set and enforce high ethical standards for the profession;

• create awareness of the profession and recruit students; and

• help members excel professionally.


Jane also represents and speaks for Alberta’s chartered accountants in the media, on the provincial and national stages, and with the government, the post-secondary sector, the business community, and the public. As she puts it, “The CA profession is a challenging, fascinating, and rewarding career choice that brings with it tremendous opportunity as well as a set of solemn duties to the public that it serves. In representing Alberta’s 12,500 CAs and CA students, my goal is to develop and maximize opportunities for individual CAs and the CA profession to contribute to Alberta’s economic and social well-being while ensuring that the profession’s high standards of excellence and service are maintained.”

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